The Universe of Giving


When it comes to advertising, december is the most competitive time of the year. So when ICI PARIS XL asked us to help them position themselves as the number one gifting destination, we made this end of year campaign as distinctive as possible. 

By making personal advice from our Beauty Advisors available online, we made it easier than ever to find your gift in the world of beauty.




And by using ICI PARIS XL's distinctive magenta ribbon, we guided our audience through the funnel, and to the most fitting gift.



Production partners: Wenneker, Nozon, Crush
Music and sound design: Audentity
Voice over and radio: Raygun
Casting: We Want You The Agent
Media: Mediacom NL, Mindshare BE
Photographer: Fred Labeye

Director: Jorrit Stollman
Assitent Director: Bob Vanwayenbergh
DOP: Piet Deyart
Focus Puller: Nathan Lederman
Video Assistent: Jan Gielsen
Gaffer: Tom van Abbeele

Key Grip: Benjamin Speyer
Art director: Silke Derycke
Styling: Indire Cardineals
MUA: Carolien Wardenier
Editor: Liesbeth van Sele
Grading: Nozon