Snickers
Mega Extreme
For our audience, their crew helps shape their identity: their crew is their world. Within the crew, there is a universal code of behavior - no showing off, no stopping, no faking and no fuss. The crew comes from all walks of life. It's the people they respect, and they don't want to #fail in front of.
Snickers exists to:
sort out-of-sortsness
As a brand that satisfies more than hunger,
we have two campaign options. The key question is:
Is the out-of-sortsness rooted in hunger? If the answer
is no..the tagline is: Maybe you just need a Snickers.
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