For our audience, their crew helps shape their identity: their crew is their world. Within the crew, there is a universal code of behavior - no showing off, no stopping, no faking and no fuss. The crew comes from all walks of life. It's the people they respect, and they don't want to #fail in front of.
Snickers exists to:
As a brand that satisfies more than hunger, we have two campaign options. The key question is:
Is the out-of-sortsness rooted in hunger?
If the answer is no..the tagline is: Maybe you just need a Snickers